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Brainstorming

We are not just communicating aimlessly to random people who “might be interested” in your data.

Try to brainstorm some people who have power with regard to your project goal (Step 1).  Remember, we are not just communicating aimlessly to random people who “might be interested” in your data.

People that Relate to Your Goal

In Step 1 you identified a clear message you want to communicate and a desired outcome you want to achieve. As you brainstorm, think about people that relate to that specific goal you identified. People in obvious positions of power may include:

  • EMS Director
  • EMS or EMSC advisory board members
  • Task force committee members
  • Quality improvement managers
  • Training managers
  • Federal representatives
  • Funding organization representatives
  • Organizational heads at other departments/agencies
  • Respected colleagues in your field
  • Elected officials
  • Etc.

People with Power Related to Your Goal

Try to brainstorm what kinds of individuals have obvious power related to your communication goal (see Step 1). Now, don’t think your job is done at this point, because there are often many people who in some way are in a position of power for your cause.

In other words, you may need to cast a wide net and think broadly about who really hold power in your situation. You may need the support of your EMS director for many things, but you also may be dead in the water unless you get support from the average EMS provider. In other words, you may need to cast a wide net and think broadly about who really hold power in your situation. Try brainstorming some less-obvious people that have power over your project goal. Some might include:

    • General public
    • Media (news, television, print)
    • Colleagues at other organizations in a related cause
    • Parent advocates with personal stories
    • Researchers
    • Trainers
    • EMS agency heads
    • Newsletter writers
    • Webmasters
    • Etc.

    Next StepPrioritizing >>

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    rev. 29-Aug-2016

     

     

     

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