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Communication Mediums

There are many methods available for communicating your information to others. We have chosen some of the most important methods to discuss here, including:

Fact Sheets:

Fact sheets are one of the most effective methods available for communicating data. Fact sheets are just what they sound like: short simple documents that describe the main facts about an issue.

Generally, they are just one page long, single or double-sided. Fact sheets are great because they appeal to the majority of readers – they are short, sweet, and easily digested.

Fact sheets can be used in conjunction with a number of other media.

A picture of a sample fact sheet
  • They can be printed out for use in presentations and meetings.
  • They can be attached to the front of a longer report.
  • They can be adapted into an online PDF document for easy download.

Truly, the possibilities are endless!

Screen grab of the enlarge button for FlashPaper.(Click on the "Enlarge" button located in the FlashPaper interface above to see the full size of the fact sheet.)

 

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Reports:

A picture of a report.Sometimes you need to produce something more thorough than a fact sheet. In cases like these, reports are a wonderful tool, as long as they are effectively tailored to the target audience. Too often, reports contain way too much data, too much complexity, and not enough real-world implication or discussion to be useful to readers. Successful reports should utilize:

  • Charts and graphs
  • Bullet points
  • Summary statements
  • Implications sections

 

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Online Summary:

One of the most important mediums for communicating information is using the world wide web. The internet is an important tool for doing research, so it is a good idea if your project and findings have some sort of presence on the web. Online summaries of data findings should utilize all the same communication principles as the other mediums:

  • Brevity
  • Visual Impact
  • Bullet-point facts
  • Useful conclusions

There are endless ways to create online summaries, and you can be pretty creative with this medium.

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In-Person Presentations:

Another great way to communicate information is by getting the undivided attention of your target audience. Often this will be through some sort of presentation at a meeting or conference. This is a great method because you can engage your audience in a much more active way than through many other communication mediums; You can:

  • Animated image of a man giving a presentation. Ask questions
  • Stimulate discussion
  • Get feedback
  • Make decisions
  • Utilize visual stimuli through PowerPoint slides, flipcharts, and handouts.

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Other Mediums:

These are some great communication mediums, but there are many others you should not forget. Some other communication methods include:

  • Personal phone calls
  • Mailed letter
  • Email message
  • Web discussion forum
  • Face-to-face discussion
  • Press release
  • Editorial
  • Newsletter article
  • Bulletin announcements

 

Next Step

How Do You Choose the Right Method(s) for Your Project >>

 

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rev. 29-Aug-2016

 

 

 

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